Set Yourself BIGGER Goal

Howard Schultz was born the son of an unskilled laborer in Brooklyn in 1953 and grew up in a deprived neighborhood. This book tells the story of how he went on to turn his company Starbucks into a leading brand with more than 27,000 branches worldwide. He prefaced his 1997 autobiography by advising readers: "Dream more than others think practical. Expect more than others think possible."

Larry Page, who created Google, is a strong proponent of what he calls "a healthy disregard for the impossible": "You should try to do things that most people would not."

Sam Walton, the founder of Wal-Mart, which was at one time the largest corporation in the world, explained the secret of his success by saying: "I've always held the bar pretty high for myself: I've set extremely high personal goals."